At TITAN, we are committed to providing high-performance, low-carbon building materials and solutions that empower our customers to meet the challenges and opportunities of building a safer, more resilient, sustainable, and enjoyable world. We are dedicated to creating products and services that not only deliver exceptional performance but also positively impact the environment and society, all while enhancing our customers' satisfaction.
Evergreen commercial transformation initiative: Listening to customers, leading with innovation
"The voice of our customers"
Innovation is driven by understanding ever-shifting customer needs and pain points. At TITAN, we launched “Evergreen”, a comprehensive initiative to gather insights, anticipate trends, and adapt our o erings across the Group. By creating open channels for feedback and fostering collaborative partnerships, we have ensured that our product development aligns with the growing demand for high-performance and eco-friendly construction solutions. Key to this e ort has been empowering our customers with a diverse palette of sustainable building materials. From low-carbon cement products to innovative construction technologies, TITAN is equipping the industry with essential tools for the creation of a more sustainable, carbon-neutral future with high performance solutions.
Meeting these demands requires more than just product innovation; it necessitates a cultural and operational shift within TITAN. Through targeted investments in R&D, digitalization, and workforce upskilling, we constantly strengthen our ability to deliver cutting-edge solutions. Emphasizing agility and customer-centricity, TITAN is restructuring its processes to foster faster decision-making and greater responsiveness to market changes creating shared value in the building ecosystem.
Looking ahead, we continue to prioritize sustainability and customer-centric growth. By consistently adapting to market needs and elevating our portfolio of green solutions, we are not only meeting today’s challenges but also shaping the future of construction. TITAN’s journey exemplifies how internal transformation, guided by customer insight and a commitment to sustainability, can drive meaningful progress in a rapidly evolving industry.
Shifting to a greener product portfolio with high performance at core: BUILDING A
BETTER WORLD TOGETHER
A cornerstone of our transformation has been our commitment to increasing the volume of green solutions. The company has set ambitious targets, aiming to boost the share of lower-carbon cement products from 23.4% to 40% by 2026 and more than 60% by 2030. This achievement underscores TITAN’s leadership in the transition toward carbon-neutral construction
Current share of low-carbon cement products 2024
Target share of low-carbon cement products 2026
Green: low carbon cement products
Tailored solutions for every market segment
We understand that different markets have different needs. Whether supporting residential, commercial, or infrastructure projects, the company provides tailored solutions that align with the specific demands of each sector.
- Residential: Focus on energy-efficient materials that enhance durability and comfort.
- Commercial: Innovative solutions for green buildings and urban spaces.
- Infrastructure: High-performance, sustainable materials for large-scale projects.
This targeted approach ensures that every customer receives optimized solutions, designed to meet both technical and environmental requirements enabled by a high motivated commercial team focused on high service levels to make the di erence.
Embracing digital tools for a seamless customer experience
Digital transformation is at the forefront of TITAN’s customer engagement strategy. By integrating advanced digital tools, the company enhances every touchpoint in the customer journey
- Online platforms: O ffering seamless project planning, product selection, and order management.
- Real-time collaboration: Empowering customers with data and tools to make informed decisions quickly.
- Data-driven insights: Leveraging analytics to anticipate customer needs and deliver customized solutions.
TITAN Edge family of products and TITAN Premier services
We introduced TITAN Edge family of products where “performance meets sustainability”, and TITAN Premier family of services. Aligned with the Group’s Green Growth Strategy 2026, both TITAN Edge and TITAN Premier exemplify our commitment to customer focus, superior performance and sustainable development.
TITAN Edge offers a range of products and solutions that deliver exceptional performance while promoting sustainable development in building and civil engineering works. The TITAN Edge family of products will initially include innovative cements and high-performance concretes with superior technical and functional performance, verified with type III Environmental Performance Declarations – EPDs. With the accelerated transition to more sustainable solutions in construction, the TITAN Edge family will grow in time with value added products from additional categories, such as processed supplementary Cementitious materials, recycled materials, high performance blocks and technical mortars.
TITAN Premier represents TITAN’s commitment to enhancing its customers’ journey through comprehensive services, including technical support, customer services, and digital solutions. This initiative aligns with the company’s strategic priority of delivering superior value to customers through an unparalleled service experience.
